A good design for your business website is like a fancy door for your headquarters




Posted by Admin

Today, having a good internet presence can go a long way in giving your organization that little edge you've been looking for in the competitive environment. And in order to do that, you need to have a website design that is user-friendly, looks trendy having an adequate number of functionalities, yet has a professional look that motivates people to peruse your website.

On an average, 15 seconds is all it takes for a person on the Internet to judge your website designing and he/she should spend more time exploring your website. So, it is highly recommended that your web designing should be attractive enough to make a good first impression on your potential investors and customers.

The internet is literally brimming with web services to help a person in need of efficient business solutions. A study conducted by a popular web design company shows that a user settles for a maximum of 17 searches on Google to zero in to his preferred search result. In such a case, it is even more important that your website has a good look & feel to it.

To create an analogy, picture the Internet as a really huge shopping mall and the web designing of your new business as one of the numerous stores craving for customers to come in and purchase your product. If the store doesn't have a good electric signboard, has a shabby appearance from the inside, you as the owner will be forced to make some restructuring done!

The same applies for your new business's website. There are various steps by which you can market your new organization through your web designing. Without a doubt, the content goes right on top of the priority list. No matter how good the website designing is, if the content if flimsy, your web designing is counting its days until your competitor offers more helpful or satisfying information.

That being said, the next crucial step is to make the design of your new business's website appealing. Care should be taken not to go overboard with the glossy graphic designs, yet, settling for something as simple as FrontPage should also be avoided. Hire the expert web design services of an expert website design company to get optimum result.

At the end of all, its all about how your customer feels when he interacts with your website. The design should be in such a way that the user feels at home; simple, comfortable and last but not the least, satisfied.

Logo

For anyone starting a new business, recognition and identity should be key objectives. Your business logo design is key to achieving both of these because it is a powerful marketing tool. A good logo will be memorable, will be easily associated with your business and should help customers with the decision making process when it comes to doing business with you. In short your logo will become the face of your brand and an integral part of your business branding.

For any business, getting up and running can be hard. From producing a winning business plan to sourcing funding and finally opening for business, all will be leading towards attracting customers and gaining the edge over your competitors. So just how important is your logo and why is it so vital? Consider it this way, how many famous corporations and brand names can you remember that did not have a logo? Your logo, no matter how simple provides your customers with a means of instant recognition of who you are, and what your products or services are. So the chances are you will never have seen any of the big brands advertising without a logo present.

What exactly does a logo design do? This is a key question because in order to be able to use your logo effectively you have to understand its purpose and how it affects your customers. The first thing to consider is brand recognition. You may have a great name, but customers will associate logos faster with a business, see a part eaten apple or a large 'tick' and you instantly know who they belong to. You want your logo to be equally as memorable and instantly associated with your business.

So if you want your logo to be easily associated with you, then your logo design has to be unique. You may sell similar products to a bigger brand, but that is no reason to produce a logo that looks similar. It will only confuse your customers and probably send them straight to the big brand instead. A business logo has to be unique otherwise customers will not instantly associate it with your business.

There is a quality issue too. A good logo will tell customers that your products are good too, a bad logo will probably tell them your products are bad also. A professional logo design will go a long way to creating that brand awareness that is so important and in making your logo identifiable and memorable to your target audience.

In essence your logo design will play a vital role in getting your business, products or services noticed and established within the marketplace. It provides a means of easy brand recognition and aids customers in the decision making process. Finally, in a world were competition exists at every turn, a great logo can really help you to stand out from the crowd.